PROJECTS 01–12
Prompting, learning and client work
Compare ChatGPT and Claude, turn notes into decisions, practice client conversations, and build a working plan.
A project workbook for generative AI
From Prompt to Finished Work
Take a brief through drafting, editing, production, and review. Work with ChatGPT or Claude, prepare campaign assets, direct images and sound, and test an automation with sample data.
Digital PDF and practice files

The learning path
PROJECTS 01–12
Compare ChatGPT and Claude, turn notes into decisions, practice client conversations, and build a working plan.
PROJECTS 13–24
Turn audience evidence into ads, newsletters, a visual identity, and a spreadsheet you can audit.
PROJECTS 25–36
Test image parameters, plan edits and motion, and make an avatar script, narration, music, and captions work together.
PROJECTS 37–48
Practice API contracts, coding, and draft-only automation in Zapier or Make, then build a local review packet in Python.
Search the curriculum
48 projects
PROJECT 01
A vague request often produces a polished answer with the wrong facts or a fuzzy next step. Build a brief that specifies who will read the reply, what facts they need, and how you will judge it. Use a fictional repair shop so you can compare ChatGPT and Claude with the same input. Evaluate the observable result. The better answer is the one a customer can act on without guessing.
Workbook pages 9–18
Look inside
Select a track to read a page from a worked project. The 12-page sample shows the opening project and retains its original page numbers.

12-page worked portfolio
Follow one fictional launch from its approved facts and audience brief through copy, media, and a final handoff. Use the completed packet as a reference when assembling your own.
Before you start
Start with the first track. It covers writing prompts, checking answers against sources, and comparing ChatGPT with Claude using the same exercise.
Use a chat assistant and a text editor for the prompt projects. Media projects can use your preferred image, video, or audio tool. The Python capstone runs offline and needs no API key. Some optional tools may require their own accounts.
It turns fictional studio requests into a local review packet. It flags missing source material, unapproved channels, and conflicting requests before someone reviews the work.
You receive the 500-page digital PDF and a ZIP with copyable project inputs, a curriculum index, and the offline Python capstone.
The complete workbook
Get the full workbook, the 12-page Signal Grove case, and copyable practice files.
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